Craving biryani from Hyderabad or Mysore Pak from Bengaluru?

Well, if you live in Gurugram or South Delhi, fret not, Zomato’s got your back. Yup, the company’s trying out an “Intercity Legends” (why does that sound like a sports team?) delivery service to satisfy some of these very specific cravings. But you won’t get it on the same day. So if you want to chomp on some of these delicacies next Sunday while reading Sunny Side Up, you better place your order the previous day.

And no, this isn’t a sponsored post. Just keeping you up to date.


Here’s a soundtrack to get you in the mood 🎵

Easy Bake Easy Wake by The F16s

Favourite beverage? Check!

Comfy couch? Check!

Earphones? Check!

Let’s get this Sunday started!

What caught our eye this week 👀

The Curious case of Hyundai vs Hyundai

The Indian government is dead serious about EV adoption in the country. And it wants to make India a production hub for the battery component of EVs. So it launched a production-linked incentive (PLI) scheme worth ₹18,100 crores to woo companies to set up their manufacturing units here.

And in March, the government announced the successful applicants to the scheme. Newspaper headlines proclaimed, “Reliance, Ola, Hyundai in first battery storage PLI list”.

But in July, everyone got a bit of a shock. It turned out that Hyundai Global Motors Co. Ltd. (HGM) who was one of the applicants wasn’t actually the Hyundai, the maker of the popular i20. Yup, HGM was a completely different entity. And Hyundai actually made an announcement saying, “Hey, we didn’t actually apply for the PLI scheme!”


So how on earth did this confusion happen?

Well, it looks like HGM used the trademark name of ‘Hyundai’ and its logo to apply for the PLI scheme.

Wait…that’s illegal, no?

It is. But HGM claims that it acquired the trademark rights to use the name “Hyundai” and the logo through a contract with Hyundai Motor itself. It also claims that HGM was set up under the approval of Hyundai Motor and has business dealings with the latter from 2011 until the end of 2020.

Anyway, the matter went to the Indian courts which asked HGM to stop using the name and logo by the 16th of September. The Indian government also started reexamining the proposal. So finally, last week, HGM withdrew from the PLI scheme. It knew its hopes were crushed.

However, this entire incident begets a larger question — Weren’t enough checks done by the government before shortlisting HGM for the PLI?

If the matter wasn’t so serious, it might well have been funny.

Infographic 📊

This didn’t make the cut ✂️

A social media post about a social media company? Nah! We kept it for Sunny Side Up instead.

So Twitter released their Trends Report 2022 which reveals what kind of conversations Indians are having on the bird app. And it revealed 3 things.

  1. Money talk is going social: A lot of young folks are turning to social media for fin-versation and the numbers are pretty cool. Discussions around financial literacy were up by 185% in 2021, compared to the previous year. Also, general talk around finance has gone up 62%. And it’s not just about investing. Young India seems to be curious about new-age digital stuff like NFTs (Non-Fungible Tokens), Decentralised Finance (DeFi) and Web 3.0 too. The only thing we’d say is to be careful where you get financial advice from!
  2. Fans are becoming more influential: Everyone’s trying to build a subculture community on Twitter these days. In a world where we all seem disconnected from each other, these communities are trying to bring similar minds to one place and create a sense of belonging. All the news about Bollywood going out of the limelight of late? Well, Twitter Trends seem to suggest that too. People are talking about Kollywood (Tamil cinema) a lot more these days and diversifying their movie tastes.
  3. Peak entrepreneurship has arrived: Founders are increasingly turning to Twitter to talk about the ups and downs of entrepreneurship and create an ecosystem in which others can learn from them. But the best part? The focus on women entrepreneurs soared by 269% in 2021. And women’s participation in entrepreneurship-related conversations has gone up by 40%, telling us pretty clearly that these steps are being laid to break gender inequalities in the biz world.

Do you relate to these findings?

Money tips 💰

An economic theory can make your restaurant visits more palatable

Does eating out at restaurants make you feel guilty about wasting money?

Well, fret not. We found this extremely interesting story by Joe Pinsker in The Atlantic that tells you how you can make your restaurant visits more joyful. And the best part (or the worst depending on how you see it)…it’s based on the economic theory of diminishing marginal utility (DMU).

Let’s first explain DMU. Imagine you’re craving an ice cream cone. So you buy it and slurp it down with great satisfaction. But you mentioned this craving to a couple of your friends and being the good souls that they are, they send over a couple of ice cream cones as well. So you eat one more. But since the initial craving has disappeared, you don’t feel as happy about it. And by the time you get to the third one, all the joy has evaporated. And that’s DMU in a nutshell — the more you consume, the less satisfaction you get.

Anyway, according to Pinsker, “If the first half of a dish tends to be more satisfying than the second half, why not have the first half of two dishes instead of one whole dish? In other words, when you go to a restaurant, just share every dish with whomever you’re with. That way, you get more first bites.”

So share a plate, share the joy, and hopefully, that’ll take your mind off of how much money you splurged at the restaurant.

Readers Recommend 🗒️

If 2 of our readers recommend the same book in the same week, we better feature it!

Vruksha Joshi and Parth Kulkarni picked out a book called “Tuesdays with Morrie”.

It’s a story about how sports writer Mitch Albom rekindles his relationship with his former college professor Morrie Schwartz after learning that his professor was suffering from ALS (Amyotrophic Lateral Sclerosis), a degenerative disease that affects the nervous system. The book chronicles their Tuesday meetings as the one final class of life lessons that Morrie shares.

In a world where everyone is constantly hustling, we probably need this book as a reminder to pause and reflect on life.

Keep your recommendations coming, folks. We love going through them all!

Anyway, hope you’ve enjoyed this edition! If you did, we’d love to hear from you. And if you didn’t, do send us your feedback. Hit reply to this email (or if you’re reading this on the web, drop us a message: morning@finshots.in) and let us know.

As always, don’t forget to tell your friends and family about us.

See you next Sunday!

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