Finshots Holiday Special: The New Year Ritual That Starts Underneath
Hey folks! Just a reminder that we’re taking a year end break this week to step away from our usual writing spree and use the time to figure out how we can make Finshots even better in 2026.
And for that, we need your help.
We’ve put together a short Finshots Readers’ Survey to understand what you enjoy about our stories and where you think we can improve. So before you dive into today’s story, please take a moment to fill it out.
Also, every day we’ll bring you a recap of some of the best stories we wrote this year, along with a Holiday Special series featuring one special edition each day on some of the weirdest and most unique Christmas traditions from around the world.
Let’s kick start today’s edition by revisiting five of our most interesting IPO stories from the year…
Understanding the HDB Financial Services IPO: we break down HDB Financial Services’ long-awaited initial public offer (IPO), which opened its offer on 25th June.
The LG Electronics India IPO: we break down the LG Electronics India IPO, which opened for subscription October 7th.
The Borana Weaves IPO: we talk about the IPO of Borana Weaves, a Surat-based fabric maker that’s weaving a profitable story.
The Brigade Hotel Ventures IPO: we take a look at the Brigade Hotel Ventures IPO, which opened on July 24th, 2025.
The Groww IPO explained: we break down Groww’s IPO, which opened for subscription on November 4th, 2025.
Finshots Holiday Special: The New Year Ritual That Starts Underneath
Hey folks! Hope you all had a merry Christmas!
For today’s strange tradition, we’re taking you to Latin America. New Year’s Eve is right around the corner, and that means heat, partying, lights, food—basically a lot happening all at once. With every calendar flip, there are traditions we stick to year after year. In New York, for instance, people gather to watch the ball drop at Times Square.
Some traditions are smaller and more personal—creating a vision board, signing up for the gym, or quietly trying to break old habits. Basically, everyone is doing something small to convince themselves that the next year will be better.
In between all the fireworks and final countdowns, a quiet decision is being made—one that no one will see, but everyone believes in. Look closely, and you’ll notice it lining up for the night ahead. And no, we’re not talking about fireworks or decorations.
Colours. Bright yellows. Deep reds. Clean whites.
Each colour represents what someone is hoping to manifest in the year ahead. That’s why they’re chosen carefully—sometimes debated, sometimes joked about, but rarely ignored. In this part of the world, colours carry intention.
But here’s the part that catches outsiders off guard. These colours aren’t worn on shirts, dresses, or jackets.They’re worn underneath.
Across Brazil, Peru, Venezuela, and several other Latin American countries, the colour of underwear you wear on New Year’s Eve is believed to quietly influence what the year brings—or at least what you’re hoping for.
Looking for a new romance? Red’s the go-to.
Hoping for financial wins? Green has your back.
Your ‘health’ not going your way? (wink wink), blue might be for you.
The point is simple: whatever you want to manifest, there’s a colour for it—and it’s not something meant to be seen.
Now how this tradition started is quite interesting. Its roots tie back to pagan customs, when people would wear clothes that appeased their gods and goddesses that are significant to certain aspects of life. So historically, they would wear green for a good harvest and that would supposedly appease the harvest goddess.
Of course it’s superstition and so colours don’t guarantee anything, but it’s comfort that gives people a sense of hope and control after a rocky year. And when the clock strikes midnight, hope, even symbolic hope, is still worth wearing. 🙂
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